Our Purpose
To develop spaces that boost businesses and enhance life.
Our Differentiation
HBR Realty goes beyond construction and asset management. Each project reflects our pursuit of operational efficiency, customer experience, and innovation. Whether in convenience centers, corporate office spaces, shopping malls, or custom solutions, the company stays aligned with market trends and stakeholder needs.
Strategy
HBR Realty’s strategy is based on innovation, growth, and expansion in the real estate sector. Our focus is on developing income-generating urban assets, adding value, and transforming spaces into strategic projects that positively impact the regions where we operate.
Key strategic pillars:
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Sustainable Expansion and Active Management: HBR Realty prioritizes structured growth, with strategic investments in convenience centers, corporate office spaces, and shopping malls. Active management of developments ensures operational optimization and continuous portfolio appreciation.
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Capital Structure Efficiency: HBR Realty’s growth plan combines equity and strategic leverage, ensuring access to competitive capital sources such as Real Estate Investment Funds (FIIs), Real Estate Receivables Certificates (CRIs), and the capital markets.
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Specialized funding structures typical of the real estate segment enable access to attractive financing rates and extended terms.
HBR Realty remains committed to a strategy based on value creation and the development of real estate projects that foster business and enhance life.
Competitive Advantages
HBR Realty has the following competitive advantages:
Portfolio of High-Quality Assets: The company has differentiated urban rental platforms that bring together a growing portfolio of high-quality assets, effectively meeting the demands of tenants, customers and investors.
Pioneering in Proximity Retail: HBR Realty is a pioneer in the development and management of convenience centers through the ComVem platform, innovating in the proximity retail sector in regions with high demographic and economic density.
Real Estate Expertise in the Brazilian Market: The company has in-depth knowledge of the real estate market, with a strategic focus on identifying the best development opportunities, especially in the most promising regions of Brazil, such as São Paulo.
Access to Competitive Sources of Capital: HBR Realty has access to a wide range of sources of capital with competitive rates, including FIIs, CRIs and top-tier banks, which provides favorable financial conditions for the execution of new projects.
